Pricing, Revealed
Qlik gained a reputation as an industry disruptor by approaching things differently from traditional BI vendors. Simplicity, transparency, and the spirit of challenging convention are at the core of the company and it believes both IT and line of business professionals will benefit by understanding not just how it prices software, but why.

Interactive, User-Centric BI
With traditional BI, the license model is predicated on the notion that an elite few analysts are “power users” worth the cost of a premium user seat. A less expensive user license is sometimes available, but it severely limits functionality so the user gets little more than a static report or a preconfigured dashboard with little interactivity. That philosophy goes against the current trend toward the democratization of software — in which line of business users can become as adept with an analytics tool as any business analyst or developer. This pricing model reflects Qlik’s belief that all BI users can benefit from a fully-functional and interactive QlikView app experience — not just a static data view.

Performance Determines Adoption
Typically, with server-based licensing, a maximum numbers of users can share the server license before performance suffers and users experience wait times. Similarly, CPU-based pricing also constrains user adoption. As new hardware becomes available, CPU-based pricing discourages organizations from deploying faster servers, thus throttling performance and negatively impacting the user experience. With a relentless focus on the business user, Qlik works with customers to gain the best server ratios that encourage a positive experience for widespread, ongoing use. This approach has consistently won QlikView top marks for performance by the user community. In this year’s BARC BI Survey 10, QlikView ranked number one among BI giants and database categories in performance satisfaction.

License Costs are Just the Beginning
When evaluating the cost of business intelligence software, the actual licensing costs are usually a small piece of the full investment. It is the cost of services that can spiral a customer’s budget out of control. Consider that for traditional BI implementations, services can account for up to 300% or 3X the cost of the software licenses for mid-size deployments, according to Forrester’s recommended model for rough estimation of BI services 1 . In its Customers Rate Their BI Platform Vendor Cost of Ownership report 2 Gartner states, “The results of this survey show that license cost is a small fraction of overall BI platform ownership cost. Those organizations looking to lower cost should look beyond license to implementation and in particular to administration costs for efficiencies.”

1 Forrester Research Inc., “Six Steps to Negotiating A Better BI Deal (November 2011).
2 Gartner BI Platforms User Survey, 2011: Customers Rate Their BI Platform Vendor Cost of Ownership (29 March 2011).

QlikView Software and Services Price List (as of January 2nd, 2017)

Below is the recommended Qlik Sense list price in GBP. This pricing is based on single-unit pricing, and does not account for volume discounting or taxes. Qlik markets its products around the world and regional pricing may vary. Pricing is subject to change without notice.

Qlik Sense Client License Pricing
Description Standard Price
Qlik Sense Desktop (individual use only) Free
Qlik Sense Enterprise Production Site (Token) £1,120
Qlik Sense Enterprise Prod Site SP5 £3,750 (5 user Starter Pack)
Qlik Sense Test Server License Pricing
Description Standard Price
Qlik Sense Enterprise Development / Test Limited 5 £2,800
Qlik Sense Enterprise Development / Test Limited 10 £5,600
Qlik Sense Enterprise Test Site set to Productions capacity £13,040

QlikView is a registered trademark of Qlik Technologies Inc. or its subsidiaries in the United States, other countries or both. Other company, product and service names may be trademarks or service marks of others. This document is the property of QlikTech. Any reproduction of this document in part or in whole is strictly prohibited. It is for informational purposes only.

For more information about these offerings, as well as additional details on the above price list and volume discounts, please contact